Gaming AI

AI world models are set to overhaul the $190 billion video games industry by automating 3D world creation from text prompts, cutting development time dramatically. Google DeepMind's Genie 3 and World Labs' Marble enable faster prototyping, as seen in Epic's AI-powered Darth Vader in Fortnite and Game Gears' quadrupled speed on Aliens vs Zombies. Benefits include cost savings, personalization for players, and new genres, but challenges like artist job losses and quality issues persist. Unions criticize AI's role amid layoffs, while experts predict hybrid workflows blending human creativity with automation for richer experiences.